2 Billion HOURS of video watched by Netflix users laster quarter

pd January 4, 2012 0



Despite some fairly large user attrition problems of late

“When Netflix (NFLX) announced it would spin off its DVD-by-mail service in the form of a new service called Qwikster, customers were outraged. Nobody wanted the new site and nobody wanted to pay extra money for it. As a result, it failed before it even got off the ground. The Qwikster blunder ended up costing Netflix many customers.  Some estimates have the loss in customers over 800,000 and nearing 1,000,000.”

It appears that Netflix is on the mend.

Netflix, based in California, announced today that that its subscribers watched more than two billion hours of video in the last 3 months of 2011.

With over 20 million customers, that means the average Netflix customer viewed close to 100 hours of video in the quarter, 30+ hours per month or about one hour per day.

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