Average user spent 8 hours on Facebook in the month of August

steffyj October 1, 2011 0
Average user spent 8 hours on Facebook in the month of August
Of the 215 million Americans that were active on the internet in August of 2011, the average user spent 8 hours on Facebook.  This is 4 times more than the average of 2 hours spent on the world’s most visited website Google where the average user spent 2 hours in the month.

From source Nielsen - 176.2 million people in the U.S. visited Goodle for the month of August 2011.  That’s more than the 163.2 million that visited Facebook, the 149.0 million that visisted Yahoo, the 134.4 million that visisted Microsoft and the 128.0 million that visisted Youtube.

Top 10 Web Brand for August 2011 (U.S., Total)
Rank Brand Total Internet Audience (000) Time per Person (hh:mm:ss)
1 Google 176,235 1:47:42
2 Facebook 163,163 7:45:49*
3 Yahoo! 149,072 2:12:08
4 MSN/WindowsLive/Bing 134,410 1:43:45
5 YouTube 127,983 1:41:27
6 Microsoft 98,168 0:45:05
7 AOL Media Network 92,096 2:52:52
8 Wikipedia 79,000 0:18:03
9 Amazon 74,532 0:30:56
10 Apple 74,526 1:06:15
Read as: During August 2011, 176.2 million unique U.S. people visited Google’s websites.
Source: Nielsen

 

Another surprise: YouTube wasn’t the second-biggest Internet time waster at 1 hours and 41 minutes. That title goes to AOL at 2 hours and 53 minutes.  Next is Yahoo at 2 hours and 12 minutes.

The average user spent 30 hours online in August, visited just under 100 domains and viewed an average of 3,123 pages.   Of the 275 million Amercians that have access to the internet, 216 million of them accessed it in the month.

It is clear that Facebook is taking up more and more of our daily lives.  In August 2010, the average American spent 5 hours and 46 minutes on the social network. One year later it has grown by a 3 full hours.

How do your number compare?

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